Cutwater Design System
The most awarded canned cocktail brand, Cutwater, was refreshing their look and needed a commerce campaign to match their new vibe.
Always down to match a vibe - myself with the team at VML in collaboration with JKR - worked to build out a commerce campaign visual along with an extensive design system. It put the new can designs center stage and reinforced Cutwater’s chevron shape as a key visual element for the brand.
Roles Included:
Design Direction
Art Direction
Commerce Campaign Visual
Design System
Credits
Creative Director: Marle Brown
Senior Art Director: Rob Verdino