Seventh Generation: Don’t Do Extra
To help refresh the Seventh Generation brand, I partnered with Artemis Ward to lead the visual direction for a commerce campaign. Centered on the idea of making home cleaning feel easier (not extra) the work featured Keke Palmer, whose bold personality and comedic timing perfectly embodied the campaign's playful spirit.
Roles Included:
Design Direction
Creative Direction
Credits
Creative Director: Lindsay Harrison
Associate Creative Director Copy: Cameron Ly
Associate Creative Director Art: Rob Verdino
Art Director: Bari Baruch