Scrubbing Bubbles Easy Clean
Roles Included:
Art Direction
Story Boarding
Pre-Production
Commerce Creative Direction
The Brief
Win with touch-up cleaners by showing how new Scrubbing Bubbles Easy Clean is the ultimate hack, delivering a fast and low effort clean for any toilet and bathroom surface.
The Solution
We literally turned bathroom cleaning into the easiest job in the world via a hilarious hidden camera job interview, starring an undercover Anna Faris as the hiring manager. The interview also doubled as the ultimate product demo.
We even created company ‘training videos’ to show just easy Scrubbing Bubbles Easy Clean can be.
The training videos were also leveraged on e-commerce to demo each product in a break through way.
Credits
Director: Rob "Whitey" McConnaughy
Executive Creative Directors: Niels Sienaert, James Phillips
Group Creative Director: Casey Diehl
Creative Director copy: Sara Driscoll, Mark Bruker
Associate Creative Director Art: Rob Verdino
Associate Creative Director Copy: Ella Miller
Senior Art Director: Anthony Estolano
Copywriter: Mary Paisley Belk