Windex Foam Review Your Review
Roles Included:
Art Direction
Creative Direction
Story Boarding
Pre-Production
Production Design
Commerce Creative Direction
The Brief
In the glass cleaning category, Windex’s shine was fading as Sprayway pushed into the space - claiming to be the world’s best glass cleaner out there. So we were asked to prove that new Windex Foam is the superior, easier-to-use cleaner—and drive consumers to switch back to Windex.
How We Solved It
We tapped social media and found Sprayway super fans who had posted reviews praising Sprayway. Then we invited them to try an all new glass cleaner and compare.
Surprise! The new glass cleaner was Windex Foam and just as expected it proved to be better than Sprayway. So we had the super fans redo their reviews in the same exact setting, but this time with new Windex Foam.
Commerce Visual
We also worked to create a foamy commerce campaign visual to be adapted for retail. We wanted a fresh and fun look that vibed with the spot.
Credits
Video Director:Tessa Greenberg
Executive Creative Director: Niels Sienaert, Oswaldo Sa
Group Creative Director: Casey Diehl
Creative Director:Sara Driscoll
Associate Creative Director Copy: Ella Miller
Associate Creative Director Art: Rob Verdino
Senior Art Director:Anna Kate McGinty, Anthony Estolano
Art Director: Caleb Dawkins
Copywriter:Kevin Carter