OFF! Adults & Kids
Roles Included:
Art Direction
Story Boarding
Pre-Production
Post-Production
Commerce Creative Direction
The Brief
88% of U.S. households with kids don’t buy insect repellent because the existing options feel unsafe and too chemically for kids to be using. But OFF! has an opportunity to change this through it’s new Adults & Kids line - offering a safer fragrance free option. So let’s get families to consider OFF! Adult & Kids to protect against bugs.
How We Solved It
We created a relatable, humorous spot that taps into all those constant negotiations parents face with their kids—shoe choices, snack choices, even bug spray debates.
OFF! Adults & Kids turns that daily bargaining into an easy yes with a quick, fragrance-free, non-greasy spritz that leads to more outdoor time. It’s the rare trade kids don’t fight—and the win parents didn’t know they needed.
Commerce Visual
We also worked to create a commerce specific key visual to be adapted for retail creative running through the campaign.
Credits
Director: Joshua Neale
Executive Producer: Jennifer Picarelli
Executive Creative Directors:Tim Schoenmaekers
Group Creative Director: Casey Diehl
Creative Director copy: Sara Driscoll
Associate Creative Director Art: Rob Verdino
Associate Creative Director Copy: Ella Miller
Senior Art Director: Anthony Estolano