Ensueño is a vibrant laundry brand recognized for its naturally inspired fragrances, high-energy personality and Mexican heritage that resonates across generations of families.

As Ensueño looked to evolve their presence in the United States market, they needed help establishing an updated brand book which I got to lead the visual development of. I reinterpreted packaging elements into a refreshed system through color, gradients, and a graphic style for a modern, campaign-ready identity.