Chef Marcela
For AlEn
AlEn is a Mexico based cleaning product company known for sustainability and high performance. Its main brands include Cloralen® (bleach), Pinalen® (multipurpose cleaners), Ensueño® (fabric softeners and laundry detergent).
To support their ‘Smells Like Home’ campaign, and help grow their presence in the U.S., we partnered with Mexican American celebrity chef Marcela Valladolid to create social content plus branded media around how these brands play a huge role in her own home throughout the year.
Roles Included:
Art Direction
Creative Direction
Content Planning
Production Design
Story Boarding
Social
Branded Media
Along with social content we got scrappy and quickly created branded media animations leveraging extra shoot footage to create bite sized tips straight from Chef Marcela herself. Below are a couple examples.
Credits
Creative Director: Tracy Mathison
Senior Art Director: Rob Verdino
Senior Copywriter: Vanessa Arico
Art director: Therese Smith