Ziploc Freezer Advantage
Roles Included
Art Direction
Story Boarding
Commerce Creative Direction
Pre-Production
Post-Production
The Brief
Create a punchy 15-second video that proves the toughness of Ziploc Freezer Bags. Highlight the main ‘Points of Protection’ through a high-impact torture test that demonstrates Ziploc’s superior durability and reinforces its role as the ultimate protector of food.
How We Solved It
We created a high impact spot that brought awareness to all the advantages of Ziploc vs. category through a high drama ‘drop’. The drop revealed Ziploc’s unbeatable durability and unique ‘Points of Protection’.
Commerce Key Visual
We also worked to create a commerce specific key visual and design system that leveraged the iconic Ziploc bag as a way to highlight seasonally relevant food items that can be stored and preserved using Ziploc.
Freezer Photography
During the filming of the spot, we also captured imagery of Ziploc Freezer Advantage bags in their natural habitat - the freezer! We wanted to visually show how Ziploc bags keep food perfectly preserved through an icy scene where Ziploc + a marinaded recipe sit flawlessly along side freezer burned tupperware and ingredients.
Credits
Video Director: Sal Figueiredo
Executive Creative Director: James Phillips
Executive Producer: Jennifer Picarelli
Group Creative Director: Sakshi Choudhary, Casey Diehl
Associate Creative Director Copy: Brandon Zach, Ella Miller
Senior Art Director: Rob Verdino
Art Director: Caleb Dawkins